Donald Trump announced his entry into the sneaker market at Philadelphia's Sneaker Con, unveiling metallic gold high tops called "Never Surrender Gold Hi-Tops" priced at $400 and limited to 1,000 pairs. The sneakers, resembling Nike Air Force 1's and Jordan 1's, sold out on the first day, but their design was mocked online. At Sneaker Con, Trump faced audible boos, and critics questioned the place of a politician at a sneaker conference. The event organizers, Sneaker Con, made a statement recognizing individuals who generate awareness and authentic sneaker-related engagement. The sneakers are not yet available on resale sites like StockX or GOAT.